We live in a bubble in Silicon Valley. By this, I mean we often forget that outside of Silicon Valley, the larger population experiences technology differently from us and our neighbors. And this we need to remember when investing in new companies and when starting new businesses focused on consumers, particularly worldwide.
A recent reminder for me was a conversation with my sister-in-law. An East Coaster, quite intelligent, very educated, she asked if I still use that “Errand Bunny” service I previously recommended. After some confusion, I realized she was referring to Task Rabbit, a service for outsourcing small jobs to people in your neighborhood. Sure, Task Rabbit, like Uber, may be a part of our everyday language, but it’s not necessarily familiar to people outside the San Francisco-based tech industry.