Big Welcome to Autumn Manning and the YouEarnedIt Team Reply

youearnedit-logo-28129I’m delighted to announce a new addition to our portfolio: YouEarnedIt, an Austin-based SaaS HR company that helps drive employee engagement and company performance metrics. IDG Ventures co-led the $6.5M Series A round with Silverton Partners.

We often get asked what we look for in our investments. In many ways YouEarnedIt perfectly exemplifies our investment criteria: Series A, founder-led team, capital efficient, technology solving a real problem with a SaaS model, large and growing market, and great co-investor.

Let me elaborate:

YouEarnedIt was created three years ago as an ‘initiative’ to address a very specific business goal for digital marketing agency Rockfish Interactive: to increase employee engagement and satisfaction. The resulting product––a recognition and rewards program driven by peer-to-peer recommendations––was a huge success for the Rockfish team. What’s more, a viable and effective employee recognition platform was born.

Almost 90% of enterprises have some version of an employee recognition program, i.e., most enterprises have budget reserved for these programs, which we venture capitalists love. These programs are most commonly based on above-and-beyond performance, peer-to-peer recommendations, length of service, and other specific behaviors. And there’s a solid reason why enterprises are investing in employee recognition programs:  research shows that companies with higher employee satisfaction outperform competitors by 2.3 percent to 3.8 percent per year. Other studies demonstrate that clear goal-setting and the belief that a company is invested in employees’ individual growth have a dramatic effect on workplace motivation.

The research resonates with our own philosophical belief that a happy, rewarding workplace makes for a more successful business.

According to IDC, the Talent Management Applications market is over $4 billion a year, and the overall HR Tech market is almost $12 billion. So there’s a lot of money spent by enterprises, big and small, on software solutions.  We got excited about YouEarnedIt after an introduction by Silverton Partners’ Mike Dodd, a savvy SaaS operator and investor whom we’ve known for a long time.

autumn-manningBut what really sealed the deal for us was the team. YouEarnedIt is led by co-founder and CEO Autumn Manning, who is bright, super hard-working, driven, and passionate about the business of enabling people to perform their best. She is supported by standouts Jon Driscoll, chief revenue officer, and Kevin Dasch, chief operating officer. Autumn and her team have been incredibly capital efficient, using seed capital from Kenny Tomlin (CEO of Rockfish) and other angels to scale to over 300 customers, including Anheuser-Busch, Condé Nast, Dell, Kaiser Permanente, Pandora, Sony, Turner, Whole Foods, and dozens of smaller companies. This impressive customer roster is a rare exception to our typical early-stage investments in which we expect to see only a few customers. Even more impressive is the fact that YouEarnedIt has driven 80% employee engagement on a regular basis across all their customers.

I’m thrilled to work with Autumn and the entire YouEarnedIt team.

Pitching to CIOs, Part 2: Lessons for Software Founders 1


If you’re in the enterprise software / SaaS business, then you know that the sales process almost always includes a conversation with the CIO. This is a conversation you want to nail for obvious reasons.

Pitching to CIOs has its nuances, as I was reminded during two recent CIO events,  a series that I host every few months. More…

About a Founder, For Founders, From a Founder 16

Pat McGovern pictured in the front row center with the IDG team

Pat McGovern pictured in the front row center with the IDG team

Pat McGovern, founder and chairman of IDG, passed away last Thursday at the age of 76. Much has already been written about his remarkable accomplishments as a businessman and philanthropist. Instead of adding to that outpouring, I want to write a few words about my personal experience with Pat. More…

What Makes a Great Startup Management Team 5

IDG CEOs photo

The extended IDG Ventures team: Alex, Pat, Phil, some of our advisors (Gil and Tom), CEOs and founders from our companies: Minted, Krux, Smartling, ParkMe, and Vidible.

As a venture capitalist, I have been privileged to work with some truly great entrepreneurial teams. Running a high-tech startup is one of the hardest jobs on the planet. I applaud entrepreneurs who are doing it and love that I get paid to spend my time helping them. More…

Pitching to CIOs, Part 1: Lessons From IDG Tech Advisors 2

Recently, we hosted an IDG Ventures CIO Tech Demo Day to bring together founders, CEOs, and CIOs for discussions on technology and emerging trends. Attendees comprised a combination of founders from our portfolio companies, CEOs with whom we’ve had long-term relationships, and other VCs with whom we have co-invested. The founders and CEOs delivered presentations to CIOs from Akamai, Cox Communications, Credit Suisse, Hess, Gartner, IDG, Paypal, Vail Resorts, and Vertex. All that experience, leadership, and vision in the room made for engrossing and spirited conversations that led to some valuable insights.


The Framework For a Founder and VC Relationship Reply

In the last two decades as a venture capitalist, I’ve seen three primary styles of VCs working with startup founders.  I found that one of them works best for me, and want to share the alternatives:

1. Mentor: This is a classic “old school” venture capital model. Think John Doerr and Michael Moritz working with Larry Page and Sergei Brin in the early days of Google. The VC is often older, sometimes a repeat entrepreneur, sometimes not. The VC provides lots of hands-on advice and coaching. The interactions between the VC and founder are frequent, and the VC spends much time regularly at the company.


There is No Series A Crunch Reply

I’ve heard too much hyperbolic talk in the valley of a “Series A Crunch,”  meaning startups are currently hard-pressed to raise funding following a seed round. As the blog title suggests, I do not believe there is a Series A crunch.

It’s important to understand the data before being swayed by anecdotal information, on any topic. So let’s take a look at the data here.