I had an enjoyable panel discussion with several highly accomplished industry operators and investors at last month’s Ramp2017 event. One discussion topic was of particular interest to me: the adversity in the AdTech industry from an investment perspective. While I recognize the challenges, I personally remain deeply interested in this area.
While MarTech has become the more popular nomenclature, in reality, most companies in both AdTech and MarTech are addressing similar problems. As Shakespeare once said, “a rose by any other name would smell just as sweet.” So what I’m discussing encompasses both AdTech and MarTech. More…