Pitching to CIOs, Part 2: Lessons for Software Founders 1

CIOs

If you’re in the enterprise software / SaaS business, then you know that the sales process almost always includes a conversation with the CIO. This is a conversation you want to nail for obvious reasons.

Pitching to CIOs has its nuances, as I was reminded during two recent CIO events,  a series that I host every few months. More…

Pitching to CIOs, Part 1: Lessons From IDG Tech Advisors 2

Recently, we hosted an IDG Ventures CIO Tech Demo Day to bring together founders, CEOs, and CIOs for discussions on technology and emerging trends. Attendees comprised a combination of founders from our portfolio companies, CEOs with whom we’ve had long-term relationships, and other VCs with whom we have co-invested. The founders and CEOs delivered presentations to CIOs from Akamai, Cox Communications, Credit Suisse, Hess, Gartner, IDG, Paypal, Vail Resorts, and Vertex. All that experience, leadership, and vision in the room made for engrossing and spirited conversations that led to some valuable insights.

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